Your professional partner for test drive operations supporting new vehicle launches, press test drives, customer experiences, and roadshow events for automotive manufacturers, distributors, and event agencies.
The scope of each event is defined based on the characteristics of the vehicles, participant profile, event objectives, location, and driving conditions. Routes, participant flow, safety procedures, and vehicle management are brought together under a single operational plan.
How Is a Test Drive Event Planned?
Vehicle numbers, driving times, event capacity, road and traffic conditions, and charging or refueling requirements are assessed to develop a safe and practical driving plan.
Route and Site Analysis
Public-road routes or closed-course areas to be used during the test drive are assessed in advance. Road characteristics, traffic conditions, turnaround and vehicle changeover points, rest areas, and potential operational risks are evaluated.
Driving Format and Participant Flow
Depending on the nature of the event, the driving format may include individual test drives, instructor-accompanied drives, convoy operations, or station-based vehicle experiences. Participant registration, vehicle assignments, driving times, and changeover points are scheduled according to the event’s capacity.
Driving Safety and On-Site Management
Driving rules, team responsibilities, communication procedures, and emergency protocols are defined before the event. Participants receive a safety briefing covering the vehicles, routes, and applicable driving rules.
Professional Driving Team
Depending on the operational requirements, instructors, vehicle transfer drivers, and other support teams are assigned to the event. Driving activities are monitored by the on-site team, while convoy movements and vehicle changeovers are carried out according to the agreed schedule.
Vehicle Operations
Vehicle collection, inspection, preparation, and end-of-event checks are managed as part of the operation. Refueling, charging, cleaning, and technical support requirements are coordinated with the automotive brand and event teams.
Scope of Test Drive and Roadshow Services
- Event and driving operation planning
- Route or closed-course site assessment
- Participant briefings and driving safety management
- Driving instructor, lead car, tail car, and test driver support
- Convoy, vehicle changeover, and vehicle transfer operations
- Professional driver support for photography and video production
- Coordination between the automotive brand, agency, technical teams, and on-site personnel
The scope of services is tailored to the event objectives, vehicle range, number of participants, location, and operational requirements.
